IIDEX Woodshop Designer Spotlight | Said the King

This is the 9th in a series of 10 posts where we will be placing the spotlight on the amazing talent signed up for the IIDEX Woodshop initiative. This week: Said the King.

Said the King is based in Toronto and always thinking of the people. Accordingly, their pieces are made locally using responsible materials. Each of their products aim to create a story, an experience, or at the very least a moment of ‘ahhh, I see what you did there’. Said the King designs are fun and uncomplicated, using simple materials like wood, ceramic, or screenprinted fabric.

We had the chance to have Said the King founder, Karen King, answer our questions. Here’s what she had to say about the IIDEX Woodshop competition, working with ash wood and her love for bourbon:

ideacious: IIDEX Woodshop has a strong narrative going for it — a city and IIDEX supported initiative to use a portion of the 200,000+ ash trees the Emerald Ash Borer will bring down over the next 5 years. How do you plan to embrace this narrative through the work you submit?

Said the King: I’ve really taken the idea of ‘the end of Toronto’s ash trees’ and used it in two ways: to inspire a fun narrative around the piece and to inform the design.

As a story: I took the idea of ‘the end’ and pushed it to ‘the end of days’ to imagine the one piece of furniture you’d want with you during your final moments just before the zombies, the rage – whatever is bringing the end of the world – comes crashing through your door.

Design-wise: Because Toronto’s ash is coming to an end all at once, creating a surplus of material, I’ve added an extra element to my design. In addition to my core piece I’ll be creating a few variations catered specifically to other major brands. If one picks it up they’ll have the audience and resources to order in much larger volume, using up more of the available ash.

From an aesthetic perspective, many designers opt to work with rich woods like Walnut or Maple. What are your thoughts on using Ash as your primary material? Is it a challenge, does it change your process, or do you simply disagree and think Ash is amazing?

Of the hardwood pieces Said the King currently offers, ash is already an option so it doesn’t change much. What is different though is the story behind this wood – being able to say that we’re using Toronto ash and to tell the story of the beetle infestation makes this particular ash really rich.

And finally, what’s something that you’re really into right now?

Bourbon cocktails. I got hooked when someone made me a Paper Plane. Now I’m trying to learn the basics like an Old Fashioned and a Boulevardier. And once I can get my hands on some agave nectar I can’t wait to make a Bourbon Bomber.

Stay tuned for our next IIDEX Woodshop Designer Spotlight: Scott Eunson!


Only 9 days left to get your Limited Edition Apple Wood Foreword shelves!

FBfea_applewoodstackStoryboard Furniture, in collaboration with ideacious, is on a mission to salvage the wood of a historic dying apple orchard right here in Toronto.


With only 9 days left on their Indiegogo campaign, be sure to support the Apple Wood Salvage Initiative and nab a limited edition Foreword shelf by said the king made from the salvaged apple trees (pictured above).

We’re also looking for help to get the word out on the campaign, which aims to save 400 trees slated for destruction at the Ferri family’s Big’r Apple Farm in Huttonville, a region that is quickly being swallowed up by suburbs (so get a’blogging, tweeting & facebooking!).