BRASSE Indoor Element BBQ demo


BRASSE Indoor Element BBQ Demo from BRASSE on Vimeo.

BRASSE Element BBQ demo. Steak. Yes.

0:03 — Intro of the Brasse Indoor Element BBQ grill.
0:12 — Brasse Indoor Element BBQ placed on the Stove
0:19 — Preheating the Brasse indoor Element BBQ.
0:23 — Preparing the ingredients, and marinating the steak.
0:33 — Place the steak on the grill.
0:40 — Steak is getting BBQ’d.
0:52 — Adjusting the grill to set the heat level.
0:57 — Easy removal of grill for serving.
1:02 — Placing the finished steak on the plate.
1:08 — BBQ’d steak, salad, and potatoes. Ready to be served.


Product Profile | XXXY Sugar Maple Table by Storyboard Furniture

Table For Tree
“Holmes on Homes”. “Bar Rescue”. “Pimp My Ride”. There’s always something fascinating about remodeling “junk” into something more appealing and useful. Storyboard Furniture’s XXXY Sugar Maple Table (new to ideacious!) is a perfect example, using “damaged” Toronto trees to sculpt furniture that’s primed to give cribs everywhere a sumptuous and naturalistic vibe!

The XXXY Sugar Maple came to be after Storyboard Furniture received a slab from the Cohen and Master Tree and Shrub Service. Not much information was provided about the property it came from but that it came from a neighborhood near the shop.


Typically, the raw material is sourced from felled trees donated by Toronto homeowners and/or arborists. The trees are brought to the appropriate mills and cut precisely and dried. The wood is then moved into Storyboard Furniture’s kiln where they are dried further and subsequently designed, flattened, sanded and finished with the utmost care. The criteria throughout the process is to try to imbue the character of the tree into the design of each table.

To this end, specific flitches are selected that best symbolize the tree’s character. City trees purportedly have “battle scars” or damage from exposure to various elements of the city.

 “Each tree does have its own story, and we aim to let them speak for themselves. We try to present them in a way that’s as unfiltered as possible. When you see a monolithic slab table you understand the presence of that tree in a way that’s not possible if you glue some sticks together. Our base designs are intended to respond to the shape, size, and various features of a particular slab in a way that facilitates a conversation between the piece of wood and the viewer. They are like shoes for a runway model,” Dennis Hale of Storyboard Furniture explains.

Toronto Trees under Threat
Toronto trees are often damaged and/or removed for several reasons. A city that is constantly growing requires more land to be developed, resulting in trees being cut or removed. That’s not all, however – changing seasons, harsh weather conditions and occasional accidents also factor in.

“Some tree species such as Ash and Elm trees are also at risk due to insects and diseases,” Dennis adds.

Toronto is home to over 10 million trees. About 4 million of these are publicly-owned including over 600,000 street trees located in the public sectors of the cities. About 3.5 million trees are located in parks, ravines and other natural areas (according to the official City of Toronto website).

About Storyboard Furniture
Storyboard Furniture is a small company composed of artists, Dennis and Mike. Their main goal is to salvage wood from local discarded trees, which are meaningful to people, to create beautiful art and furniture.


They became acquainted with ideacious through our participation in the Apple Wood Salvage Initiative. We created several Apple Wood products which contributed to the fundraising effort that saved the apple orchard.

Product Profile | Magpin by Shen Howe-Lee for Ogami Design

The latest addition to the ideacious product line-up, Ogami Design‘s Magpin is a great little idea that we helped creator Shen Howe-Lee realize.

The Magpin is designed to eliminate the need to poke holes through photographs and similar things that you would pin up on a wall or corkboard.

Sold in sets of 6, for just $6, Magpins are an undeniable improvement on the average push pin that utilizes a magnet and a metal cap to facilitate mounting stuff on surfaces. The magnets are even strong enough to hold up keys, pens, coins, etc.

Material: Stainless Steel
Pin Dimensions: L11 x W10 x D10 mm
Packaged Dimensions:  L90 x W15 x D17 mm

Product Design in TV & Film

Every once in a while there’s a scene from a television show or movie that is just ripe with commentary on product design and how people interact with objects. Just thought we’d put together a list of some of our favorites for you guys to browse through!

Larry David takes on blister packaging


Office Space printer smash


Ikea scene from Fight Club


Tim Robbins pitches the Hula Hoop


Gob has a little Segway trouble


The Leg Lamp finally arrives

Feel free to drop a comment if you think of any that should’ve been on the list!

Team ideacious | How to Rock a Killer Hand Shake

I’ve been meeting quite a few new people these days, and I’ve found first impressions are always important – especially a solid hand shake. Here’s a little refresher on how to rock a killer first hand shake.

1) Don’t get excited – it’s awesome that you’re meeting your hero, but if you thrust your hand in and end up caressing his forearm the conversation will be short.

2) On the other hand, don’t be timid either. There is nothing worse than getting stuck in a finger shake. Give the person time to get a solid web lock. Note: If you’re a finger shaker, shame on you!

3) The perfect combination of the right amount of assertiveness, and patience, should do the trick. Don’t close that grip till your thumb webs have a solid connection.

4) Last, but not the least (and for fairly obvious reasons) – this isn’t a strong man competition, you’re not trying to show all the boys and girls at the gym how much damage you forearms can do.

Discussion | The Broken Patent System

Intellectual property management has been receiving a lot of media attention lately given the slew of lawsuits plaguing the telecommunications market. Being in a field directly affected by the patent process, we thought it might be fitting to spark up some discussion on the topic.

The patent system was established to incentivize innovation and give inventors a temporary right to commercialize their ideas exclusively. There are areas where this works particularly well – those where an innovation can be clearly defined, such as with the development of new chemical compounds within the drug or petrochemical industries, for example.

Unfortunately, a large portion of industries linked to innovation simply can’t operate with that level of definition. The smartphone industry provides a prime example. In one of the funniest and most interesting arguments in the ongoing legal dispute between Apple and Samsung about an iPad related design patent, Samsung cited tablet-like devices from 2001: A Space Odyssey as an example of prior art.

Despite the economy being in decline, companies are spending billions of dollars on acquiring IP. There are even companies whose sole business is the acquisition of patents. While on the surface this appears to be a good thing, that money could be better allocated to fund R&D and create new knowledge/inventions (which is what patents were supposed to stimulate, right?).  Add to that the obscene amount of money spent on lawsuits (some of them quite frivolous) aimed at asserting, or defending, patent claims and we have a huge drain on resources.

Taking all this into consideration, it isn’t too much of a stretch to say that the patent system in its current state is broken – at least for the vast majority of its applications. Maybe the answer is eliminating it entirely for innovations that can’t be defined stringently – and graduate towards an open source model for those.  In the same vein, perhaps the institutions responsible for granting patent applications need to have requirements for higher specificity with submitted applications. Needless to say, there are obvious pros and cons to either of those solutions.

We want to know what you have to say about all this, so feel free to post your responses in the comments section, or check out the discussions on our Facebook page. If you are interested in reading more on the topic, there are some reference links below.

A Bull Market in Tech Patents – NY Times
When Patents Attack! – This American Life
Patents Against Prosperity – The Economist