IIDEX Woodshop Designer Spotlight | Greenwood Studio

This is the 2nd in a series of 10 posts where we will be placing the spotlight on the amazing talent signed up for the IIDEX Woodshop initiative. This week: Greenwood Studio.

Greenwood Studio is a boutique design/build studio that creates contemporary custom furniture from salvaged and reclaimed materials as well as bespoke treehouses.

Here is what its founder, Michael Greenwood had to say when asked him about IIDEX Woodshop:

ideacious: IIDEX Woodshop has a strong narrative going for it — a city and IIDEX supported initiative to use a portion of the 200,000+ ash trees the Emerald Ash Borer will bring down over the next 5 years. How do you plan to embrace this narrative through the work you submit?

Michael Greenwood: My design will speak to the narrative — it will consider the death of the trees, their accumulation, and their rebirth.

From an aesthetic perspective, many designers opt to work with rich woods like Walnut or Maple. What are your thoughts on using Ash as your primary material? Is it a challenge, does it change your process, or do you simply disagree and think Ash is amazing?

Not my favourite. Not wild about the ‘yellowish’ tone it sometimes has. But it is hard and works well, takes stain well and the qualities of the wood won’t stifle the design.

You’ve clearly established yourself as a force to be reckoned with in the Toronto design scene. What tips or advice would you give to other creators hoping to be a part of IIDEX Woodshop through the competition?

Think like an Ash tree.

And finally, what’s something that you’re really into right now?

As always I’m into joinery, economy of material, sculpted forms and remembering that less design is more.

Stay tuned for our next IIDEX Woodshop Designer Spotlight: the National Design Collective!


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