Concept | Project Aura


Project Aura

A stunning concept to increase the safety of nocturnal cyclists (a group well represented in the ideacious team), Project Aura is a beautifully executed design. Based on a hub mounted generator, Aura works by illuminating six spoke mounted LED’s that change from red at low speeds to a bright white at higher velocity; acting as a pair of brake lights, illuminating the cyclist and their surroundings. The product of two design juniors, Ethan Frier and Jonathan Ota of Carnegie Mellon University, here’s to hoping that Aura will be on cycling shop shelves soon.

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About ideacious

ideacious enables the product ideas of designers and non-designers alike The process of getting an idea to market has always been long, expensive, uncertain, and intimidating. ideacious aims to solve these issues by bringing together creators, buyers, and service-providers within one low-risk, rewarding community.

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